Sasha Orloff Keynote SF 2016

2016 Empire Startups FinTech Conference San Francisco

"Fighting for the 56%" by Sasha Orloff, Co-founder and CEO, LendUp

More than half of Americans have a credit score considered subprime. Another 24 million have no credit score at all. These consumers are locked out of traditional banking systems, forced to fend for themselves in the often predatory payday market. Smart phones, analytics, and software have the power to transform the options available to these underbanked Americans, as more new players develop innovative solutions for balancing meaningful social impact with profitability.